I met with the stakeholders who developed and taught the Teach English as a Second Language minor and certificate program to better understand the target audience and selling points of the program. I came up with two slogans that I A/B tested in an email marketing campaign: “Open your future” and “Teach Abroad, Teach at Home.” The second campaign received higher click rates and I used that campaign slogan in a flyer, email, web, and social media campaign aimed at undergraduate students from any major who had an interest in teaching and traveling. The program enrollment went up 20 percent during the next recruitment cycle.
TESL minor marketing campaign
