Minnesota Center for Reading Research

The Minnesota Center for Reading Research had an existing website on WordPress that needed to be  revamped with greater functionality and rebranded to look in line with the University’s branding. I used a customized Drupal template to create the website to be easy to navigate…

Continue reading →

Curriculum and Instruction, University of Minnesota

The Department of Curriculum and Instruction at the University of Minnesota offers over 50 degree pathways and serves thousands of students. I was hired to overhaul the site content and create a new site architecture. The site was built by a developer-in-training that left a…

Continue reading →

TC Jewfolk

I developed and implemented the editorial and content strategy for the website, social media, print and e-newsletters. I make recommendations for content based on data-supported decisions. Social media engagement grew at a rate of 10 percent under my tenure, email lists grew 12 percent and…

Continue reading →

DePaul University

DePaul’s core website is the front door to thousands of visitors, including prospective students, current students, parents, alumni and researchers. I developed content for academics and core information pages. I also helped to produce videos for the student life page and photos throughout the website. In support of a…

Continue reading →

Driehaus College of Business, DePaul University

I consulted with the Driehaus College of Business to overhauled their website and design. I analyzed visitation data and wrote SEO-optimized copy to engage their intended audience with clear messaging. The initial website was text-heavy and core messaging was buried in background information. I rewrote the site…

Continue reading →

Columbia College Chicago

I developed the content strategy for Columbia College Chicago’s student body. Major projects included a new website, In the Loop, for current students. Before my tenure,  the 20,000+ student body had no area of the website dedicated to their needs besides a basic text page. I…

Continue reading →

Manifest Urban Arts Festival Website

Copywriting and Content Strategy The Manifest Urban Arts Festival is Columbia College Chicago’s major arts festival with several events happening simultaneously. I worked with the web team to increate an interactive calendar of events. I also developed the marketing content and updated the site as the…

Continue reading →

Northwestern University Behavioral Sciences

As part of the Feinberg School of Medicine, I created web content that promoted department initiatives such as EBBP.org, an evidence-based behavioral practice program for researchers that offered professional development in the form of interactive, online training modules and the Science of Team Science, helping…

Continue reading →