• TESL minor marketing campaign

    TESL minor marketing campaign

TESL Minor Marketing Campaign

I met with the stakeholders who developed and taught the Teach English as a Second Language minor and certificate program to better understand the target audience and selling points of the program. I came up with two slogans that I A/B tested in an email…

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Tech Benefits, American Healthcare Leader

The healthcare IT field has grown exponentially in the last few years. I talked with Mony Weschler of Montefiore Health Systems about his successful partnership with health-tech start up, SenseHealth, to open up a new line of patient communication through mobile technology. Read the full article…

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Modern Solutions to Age-Old Business Problems

Writing Protegra really and truly puts their employees, not just their clients, at the heart of their business practice which makes their technology applications and staff creativity sing. And there are two brothers running the business, which says something about really getting along well. Read…

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Adam Levy Talks About Finding Hope after His Son’s Suicide through Music, Activism

Writing Popular indie musician, Adam Levy, opens up about his son’s suicide and it’s aftermath for this article on TCJewfolk.com. His activism for mental health and candid discussion of his own bipolar disorder throws the struggles of those suffering from mental illness into relief. (Full article…

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DePaul University

DePaul’s core website is the front door to thousands of visitors, including prospective students, current students, parents, alumni and researchers. I developed content for academics and core information pages. I also helped to produce videos for the student life page and photos throughout the website. In support of a…

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More Clicks and Counting: Profile Magazine

Writing I wrote this article profiling Jacqueline Corbelli of Brightline Media which explains how rich media advertising is changing the media landscape for Profile magazine. The piece had a dual focus of explaining how the new technology works and its potential impact on the advertising media field. (Full…

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A Cause She Believed In: Advantage Magazine

Writing I wrote this piece (full article via link) for Advantage magazine on a new initiative  of SAP Canada to bring new talent into the a competitive technology workforce by hiring and cultivating autistic individuals with skills in technology and data management.  Skills Used Writing Editing Interviewing Research

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Driehaus College of Business, DePaul University

I consulted with the Driehaus College of Business to overhauled their website and design. I analyzed visitation data and wrote SEO-optimized copy to engage their intended audience with clear messaging. The initial website was text-heavy and core messaging was buried in background information. I rewrote the site…

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Columbia College Chicago

I developed the content strategy for Columbia College Chicago’s student body. Major projects included a new website, In the Loop, for current students. Before my tenure,  the 20,000+ student body had no area of the website dedicated to their needs besides a basic text page. I…

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Online Content Editing: Demand Media Studios

Editing and Proofreading I edit online content for Demand Media Studios who produce articles for ehow.com, Chron.com, the Nest.com and several other popular online informational websites. I edit for clarity, style, and fact-check. Here are a few articles I edited. How To Sell Yourself with…

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