Become a Teacher Campaign

Teacher education is at the heart of the Department of Curriculum and Instruction’s mission and business model. In order to raise awareness and increase recruitment among undergraduate students for the graduate teacher licensure programs, I created a campaign featuring printed and digital materials in line…

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TESL Minor Marketing Campaign

I met with the stakeholders who developed and taught the Teach English as a Second Language minor and certificate program to better understand the target audience and selling points of the program. I came up with two slogans that I A/B tested in an email…

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Curriculum and Instruction Annual Highlights Report

This interactive, web-based report was used as a marketing, brand-awareness, and donor engagement tool

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